Attention Is the Scarce Resource – Not Information
When I was a kid, finishing a book was easy and almost automatic. These days, even though I spend much more time reading, it feels a lot tougher to actually finish one.
The Challenge: Too Many Choices, Too Little Attention
The main reason? Today, when you pick up a book, you’re not just choosing one thing to focus on. There are endless books, newsletters, podcasts, and audiobooks all competing for your attention — many of them excellent.
But here’s the catch: your time and focus are limited.
Attention Has Become Our Most Precious Resource
Years ago, books were rare and valuable. Now, what’s truly scarce is your attention. And with every new app, notification, or content platform, the demand on your attention only grows stronger.
You want to learn, grow, and explore countless topics — but your capacity to absorb and focus has limits.
Protect Your Attention Like Gold
That’s why wasting time on random scrolling or distractions is so costly. The attacks on your attention will only intensify as time goes on.
In the future, mastering your focus and managing your attention won’t just be helpful — it will be your greatest edge in a crowded world.
Guard it carefully, and you’ll find yourself winning more often.
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